CBS Outdoor is set to launch a loyalty scheme for clients to earn rewards based on the distance their campaigns travel across the country. The scheme, ‘AdMiles’ will looks reward national advertisers across CBS Outdoor’s UK... Read more
Manchester-based MediaVest has picked up accounts with SeaFrance and Curanail understood to be worth almost £2m combined.The agency's digital operation, MVi, will work on SeaFrance's digital account after the business moved from Mediaedge... Read more
The Scottish media has covered the story quite significantly today as a campaign by Scottish Prevention of Cruelty to Animals (SPCA) launches to highlight its difference from the Royal Society of Prevention of Cruelty to Animals. The campaign,... Read more
A fledgling PR and marketing agency based at Preston Docks has picked up the media relations account for solicitors Marsden Rawsthron. Stage 9 Marketing has been appointed following a review conducted by the client’s head of marketing Debbie... Read more
A new multi-functional website featuring a viral will be launched this week by Prostate Scotland, created by The Union. The site will be backed by some of Scotland’s top sports personalities including Dundee United manager Craig Levein and... Read more
Asda has appointed BJL to create a customer loyalty campaign to encourage shoppers to keep returning to the retailer's website, Asda.com.The appointment sees Asda move away from a promotion-led only strategy as it works with Manchester-based BJL... Read more
With the judging for The Drum Marketing Awards rapidly approaching, time is running out for you to vote for what you believe are the Coolest Brands in the UK.Visitors to The Drum's website have been voting on the brands that they feel embody cool... Read more
Following its help to organize a screening of the latest James Bond movie for charity Nordoff-Robbins Music Therapy, Brazen has been appointed as the client’s PR and events partner in the North West. The screening held at the end of last... Read more
Following yesterday's reports, The Drum is now able to confirm that the management buy out for Glasgow advertising agency The Bridge was completed on Friday.It is understood that the agency informed its clients on Friday evening that the deal had... Read more
New drinks sponsorship guidelines have been announced by The Scottish Government and the Alcohol Industry Partnership in a bid to ensure that young people are not targeted. The new guidelines have been put in place to identify best practice for... Read more
An exhibition dedicated to corporate events, hospitality and entertainment is to be held at the SECC in March. The Main Event attracted over 1,000 visitors when it was held for the first time last year, aiming to show business how to make a... Read more
A new website for worldwide business brand Connect has been launched, created by the digital division of Newcastle based Guerilla Interactive. The site has been created to promote Connect North East, the newest branch of the International network,... Read more
GMG Radio has announced that it has appointed brand programme directors for both its Smooth and Real/Century stations.Jay Crawford, programme director of GMG Radio Scotland and Steve Collins, programme director of Smooth Radio in the North West... Read more
Financial organisation Aegon UK has announced that it will restructure its marketing department which will see the creation of four senior management roles, but mean that 11 marketing positions will be made redundant. The company is to begin a... Read more
Live music concert Weekend@last has launched a new marketing campaign following the creation of its brand identity both by Intermarketing. The brief was handed to the Leeds-based marketing agency following a competitive pitch which saw it... Read more
Leeds based marketing company Brahm has launched an online PR division. OnVisible will see the agency also utilse the experience of its digital agency Swamp as well with Deborah Copeland, group account director of Brahm PR appointed to head it up.... Read more
Former Ocean Media group managing director David Moran is to join independent sales company Media Sales Network (MSN) as a non-executive director.Moran, who recently sold his stake in Ocean Media Group, will sit on MSN’s board. He will be... Read more
The Drum has learned that Open Glasgow, the Scottish division of the All About Brands UK advertising company, has closed its doors. The agency headed up by Liz O’Connor, creative director and Daniel Clare, managing director is thought to... Read more
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